714-942-2225


Orange County, CA Office Get Directions

Secondary Meaning

Secondary Meaning

Secondary Meaning

Terms that are merely descriptive are not usually protectable under the Lanham Act as trademarks.  For example, one could not get a trademark on the term “FRIED CHICKEN” because the term simply describes an entire class of product.  If that was the end of the discussion, this would, all in all, be a fairly simple […]

Read more →

The Supplemental Register and Your Descriptive Mark

Now, the U.S. Patent and Trademark Office (USPTO) is fully aware that not every business owner or organization is going to seek to employ fanciful marks like “Kleenex.” More likely than not, marks are going to be considered descriptive with words that describe an ingredient, quality, feature, purpose, or characteristic of the product or service. […]

Read more →

Contact Orange County Trademark & Copyright & Business Attorney | IP Litigation Lawyer

Anthony Cartee, Esq.

714-942-2225

Secure Contact Form:


Serving Orange County, CA

Orange County Office:
City Tower
333 City Blvd W 17th Floor
Orange, CA 92868
714-942-2225